GA4 for golf, set up to answer real questions
Google Analytics 4 shows where golfers come from & what they do on your site, but only when it’s set up properly. We configure GA4 around bookings, enquiries & sales, not page views.
What we set up
Key events that matter
Bookings, calls, enquiries & purchases marked as key events, the name GA4 now uses for conversions.
E-commerce with revenue
Product views, add to cart, checkout & purchase events with real values, so you see sales by channel & product.
Linked accounts
GA4 connected to Google Ads & Search Console, so ad spend, rankings & results sit side by side.
AI referrals
A custom channel group for visits from ChatGPT, Perplexity, Gemini & Copilot, so AI traffic isn’t lost in “referral”.
Clean data
Staff & staging traffic filtered out, & data retention set to the 14-month maximum instead of the shorter default.
Useful audiences
Groups like “viewed fittings but didn’t book” for remarketing in Google Ads.
Questions GA4 should answer
Which channel books the most club fittings?
Which studio gets more bookings from Google?
How many golfers arrive from ChatGPT?
Did the Father’s Day voucher push pay off?
GA4 questions
What happened to our old Google Analytics data?
Universal Analytics stopped collecting data in 2023 & Google removed its data in 2024, so GA4 is now the only version. If yours was set up in a hurry during the switch, it’s worth a fresh audit.
Who should own the GA4 account?
Your business. We recommend it sits under your own Google account with us added as users, so the data always stays with you.
How soon will we see useful data?
Bookings & sales show up from day one. Trends become reliable after a few weeks, & seasonal comparisons after a full year.
