Google Ads for golf, tracked to the booking
Ads put you at the top of Google the day they go live. We build campaigns around your most valuable lessons, fittings, events & products, then track each one to a real booking or sale.
What we run
Every account is built around what a booking or sale is actually worth to you, not clicks or impressions.
Search campaigns
Lessons, fittings, sim hire, green fees & functions, matched to golfers searching with intent to book.
Google Shopping
Clubs, bags & gear shown with price & image, fed from a clean, compliant Merchant Centre feed.
Performance Max
Google’s all-channel campaigns, given the right products, audiences & guardrails so budget goes where it should.
Seasonal pushes
Gift vouchers before Father’s Day & Christmas, twilight golf in summer & indoor sims when the weather turns.
Conversion tracking
GA4 & Tag Manager counting bookings, calls, enquiries & purchases, with real values attached.
Weekly optimisation
Search terms, negative keywords, bids & budgets reviewed on a fixed weekly routine, not when someone remembers.
Proven on our own store · Golf Sales Australia
We spend our own money on Shopping first
We own Golf Sales Australia, a national online golf store. Its Merchant Centre feed, product pages & Shopping campaigns are where we test titles, variants, structured data & bidding before any client pays for the lesson.
Heads-up for golf retailers
From 31 January 2027, Google Merchant Centre will disapprove product images smaller than 500 × 500 pixels.
We’re fixing our own feed now. If your Shopping ads rely on small product photos, it’s worth checking before the deadline.
Google Ads questions
How much should we spend?
It depends on your area, your services & what a booking is worth to you. Your plan includes a recommended starting budget based on real search demand, & we adjust it as results come in.
Will ads cannibalise our free clicks?
We link Search Console to Google Ads & use the paid & organic report to see where you already rank well, so budget goes to the gaps rather than clicks you’d get for free.
Can you track bookings from our booking system?
Usually, yes. We track booking clicks, calls & forms at a minimum, & completed bookings wherever your booking platform allows it.
